Alumni Spotlight: Nicole Birch

Nicole Birch_Studio Eleven imageFull name: Nicole Birch

Program: Fashion Business Management

Grad Year: 2009

Current Position: Store Owner – Studio Eleven in Orillia

What is your favourite Seneca memory?

One of my favourite memories from Seneca would be running the Seneca boutique with my classmates. I found it so fun, very hands-on, this class gave each individual different responsibility. I also always hoped to own my own store so I enjoyed this very much!

If you could give one piece of advice to a student completing the same program as you, what would it be?

To be patient when it comes to finding a position after you’ve finished the program. The retail industry can be tough, but amazing! You will always have to start off small in an entry-level position, but do everything you can to gain any experience.

How has your career evolved?

After I graduated from Seneca, I started working in the buying industry first as an assistant then as a buyer. I have worked for a few different major retailers like Zellers, Joe Fresh and Jones of New York.

After a company closure, I re-evaluated what I wanted to do next which was owning a clothing store.  One thing that really attracted me to the Fashion Business Management program is the entrepreneurial aspect along with fashion. Since April 2017 I have been a store owner!

How did your Seneca program help you get to where you are now/your current career?

This program has helped me immensely! I knew from day one I was going to be in the retail industry if it was either in a head office or on my own. This program has shown & helped with everything from buying, visual merchandising, entrepreneurship to business plans.


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