CREA Charette

On October 1st, eight students from Fashion Business and Fashion Business Management took part in the second annual CREA (Canadian Retail Education Association) Charette at Ryerson University. The Charrette is an intensive, interdisciplinary team learning experience. CREA works with retail industry partners to identify a “real life” problem scenario, which will be revealed to teams on day one before collaborating to design a solution within a specified time limit. This year’s charrette client was Beauleigh Retail Leasing Consultants Inc. who brought forward the challenge of Retail Revitalization at Toronto’s Union Station. Teams were tasked with developing a retail concept for a 680 square foot unit for the Front Street Promenade in Toronto’s Union Station. The requirements of the retail idea needed to be original to the city of Toronto, and unique, authentic, fresh, and trendy to animate the retail space at the historic Union Station. The competition featured students from Fanshawe, Ryerson, Humber, Seneca, and George Brown. Earthly Ink was the winning concept, followed by the idea for Maple Bar. Congratulations to all the students for their participation!

 

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