Arc’teryx ‘Leading By Design’ t-shirt competition

On March 28, 2019, Arc’teryx hosted a community event at the Yorkdale store celebrating the fantastic response to their Arc’teryx ‘Leading By Design’ t-shirt competition in partnership with Seneca Fashion, George Brown and Humber College. The competition invited partner students to submit a design localizing the Arc’teryx brand and incorporating unique aspects, and visual representation of diversity and inclusiveness in the outdoors/the city of Toronto.

Congratulations to our very own, Farwah Daanyish for coming in third place and to Katarina Kamps (GBC), Ricky Chen (GBC) for finishing first, and second place (respectively), with the first place design printed in- store in partnership with SBC Media/The Baitshop on limited edition t-shirts.

The event was filled with industry networking, and an engaging keynote presentation from Nina Boccia, Interim Creative Director at downtown Toronto’s Design Exchange highlighting innovation and the role design can play in the world.

We look forward to working with Arc’teryx on future experiential learning initiatives!

 

 

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