Inspired by the vibrant colours and intricate patterns of Iranian architecture, Sepideh Ghahremani’s collections, Deevaand Forest Glory, reflects the symmetrical and lustrous imagery of the traditional Persian Baagh (garden), that can be found in her country of origin, Iran.
With a background in fashion design from the University of Tehran, and a painter by profession, Sepideh has always had the desire to work in the fashion industry. Owing her artistic process to her background in painting, Sepideh approaches fashion design through an idiosyncratic and creative lens, seeing the human body as a surface for her artistic expression.
Her collections Deevaand Forest Glory, showcased at the 21stCentury Atelier: Redefining Fashion in a New Age of Design, a collaborative event between the Seneca School of Fashion and the Royal Ontario Museum, is one of the highlights of her career. “[This is] a very unexpected opportunity for me,” says Sepideh. “I’m thankful to Seneca for involving me in this event, and to display my designs right next to Dior…It’s just fantastic. My collection is very feminine — and I try to be more focused on the feminine body type – in many ways, it’s related [to Dior].” commented Sepideh. The event ran concurrent with the Christian Dior exhibit, a brand she considers as one of her biggest influences.
Using silk, hand-dyed satin and fabrics that she designs herself, Sepideh visually captures and manipulates organic elements found in nature, adorning her fabrics with shapes of flowers or leaves, in the attempt to create an illusion of being one with nature.
One of her most praised pieces in the event features a design from her Forest Glorycollection; a mid-length, deep mauve and black A-line dress, embellished with symmetrical leaves across the front and back. The inspiration of the design – a leaf she photographed and later sketched into fabric.
Sepideh’s choice to highlight vivid colours in her silhouettes are intentional, which she traces back to fashion trends she observed while living in Iran. Patterns and embroidery in ruby red, deep purple, dusty pink, rich blues, golds and black are some of the colours seen on clothing worn by women in Iran, and similarly on Sepideh’s designs.
When asked what she would like to tell fashion Students at Seneca, Sepideh said, “If you have a passion for fashion, pursue it! It is not an easy industry. There will be a lot of designers who will be in the same position as you and you need to work hard.”