Living with one foot in fashion and the other in dark dramatism, Alice Zhu’s work expresses her inner world and personality. “For me, fashion is a part of who I am, it’s about costumes, theatre, and art – like a performance in style.” Recipient of the Seneca School of Fashion Excellence Award, Alice has design confidence that isn’t afraid to break out of the mold.
Her line, as seen at the 21stCentury Atelier: Redefining Fashion in a New Age of Design, held in partnership between Seneca College’s School of Fashion and the Royal Ontario Museum, features what she calls “Psycho Clown.” The line is designed in rebellion to mainstream retail garments and celebrates hip-hop streetwear and decorative vintage looks.
Using woven polyester, silk and cotton, Alice cuts silhouettes that are A-line and asymmetrical. She details and decorates using colour blocking, pleats and ruffles. “My clothes are meant to make a person stand out,” says Alice. “They’re made for Alexander McQueen style runway shows, for theatre and movies, they’re meant to attract attention and create a mood.”
Observing the streetwear designs in her line, one sees oversized jackets and petite tweed tops (reminiscent of Chanel’s suit material) that have creepy smiley faces on them. “These clothes mock conformist fashion – I believe following trends is wasteful” she says. Then she points to her masks and continues, “I have a zero-waste ideology. I make these masks out of wasted fabric, and give these shreds meaning.”
Owing a lot to the faculty at Seneca, especially the support of the Academic Chair for the School of Fashion, Gitte Hansen, and practicing fashion designer and instructor Zoran Dobric, Alice says her confidence and exposure, as well as her technical skills are all attributed to her years in Seneca and her relationships with the department even as an alumnus.
Today, Alice’s own style is simple; she wears flare cut black pants and a plain, beautiful black top with full sleeves that she says she stitched herself. She wears delicate cornrows on her head to hold her hair back from her face. “I used to be interested in rebellious, dramatic, gothic and punk looks and hairstyles, but as I grew older I began to spend less time on how I dress and more time on my work – today my rebellion is in my designs.”