Creating a professional social media presence is an important mechanism for preparing yourself for work in your chosen field.
Once you have applied for a job, potential employers may search for your social media accounts to learn more about you and to see if you are a good fit for their company. In this blog post, I will share 3 tips on creating a professional social media presence.
- Performing a social media audit
A social media audit is conducted to see what platforms and websites a user has created in the past and take inventory of the content. It can also be performed to alert an individual user to other information and photos posted on the internet that may concern them and of which they were not previously aware. At the end of this exercise, you will need to decide which accounts to keep active and public and which ones to either make private or delete all together.
To begin, I suggest listing all the social media platforms and websites you have ever created and take notes of what is on each one. Once you have done this, conduct a Google engine search of your full name and a social media site. Do this for every social media platform you have ever used and write a brief description of what you found. Was the information that appeared in the search about you? If the information you found was not about you, then who was it about?
Based on the information you found, how comfortable would you feel about a potential employer seeing that information? Is the information outdated? Do you feel the content is a true reflection of who you are now? Taking inventory of your platforms and their content is the first step in determining how you currently appear to an online audience and whether or not this accurately reflects the image of yourself that you want projected. How can you make changes to your platforms and their content to help you land a job? Close old accounts or make them private if they contain content you do not want potential employers to see.
2. Showcase your strengths
Use your social media platform to showcase your professional talents. If you are currently in an artistic program or have recently graduated, show your audience the projects you have worked and/or are currently working on. Make sure to draw attention to the steps you took from start to finish as it will promote and educate your audience about your strengths.
3. Create a brand identity
Use your full name on your social media platforms. This will allow your audience to find you more easily. Use the same profile image and banner photo across all of your social media accounts as well for consistency. Include a short bio in all of your account profiles along with any links to your blog or website. Be aware of who your audience is and use your authentic voice when writing and posting content.
Join me next week when I will be posting Series Six: Interview Tips.
Until then, take care.