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Series Five: Creating a Professional Social Media Presence

Creating a professional social media presence is an important mechanism for preparing yourself for work in your chosen field.

Once you have applied for a job, potential employers may search for your social media accounts to learn more about you and to see if you are a good fit for their company. In this blog post, I will share 3 tips on creating a professional social media presence.

  1. Performing a social media audit

A social media audit is conducted to see what platforms and websites a user has created in the past and take inventory of the content.  It can also be performed to alert an individual user to other information and photos posted on the internet that may concern them and of which they were not previously aware. At the end of this exercise, you will need to decide which accounts to keep active and public and which ones to either make private or delete all together.

To begin, I suggest listing all the social media platforms and websites you have ever created and take notes of what is on each one.  Once you have done this, conduct a Google engine search of your full name and a social media site.  Do this for every social media platform you have ever used and write a brief description of what you found. Was the information that appeared in the search about you? If the information you found was not about you, then who was it about?

Based on the information you found, how comfortable would you feel about a potential employer seeing that information? Is the information outdated? Do you feel the content is a true reflection of who you are now? Taking inventory of your platforms and their content is the first step in determining how you currently appear to an online audience and whether or not this accurately reflects the image of yourself that you want projected.  How can you make changes to your platforms and their content to help you land a job?  Close old accounts or make them private if they contain content you do not want potential employers to see.

2. Showcase your strengths

Vivian L. Inspired Spaces Tabletop Competition

Use your social media platform to showcase your professional talents. If you are currently in an artistic program or have recently graduated, show your audience the projects you have worked and/or are currently working on. Make sure to draw attention to the steps you took from start to finish as it will promote and educate your audience about your strengths.

3. Create a brand identity

Use your full name on your social media platforms. This will allow your audience to find you more easily.  Use the same profile image and banner photo across all of your social media accounts as well for consistency.  Include a short bio in all of your account profiles along with any links to your blog or website. Be aware of who your audience is and use your authentic voice when writing and posting content.

Join me next week when I will be posting Series Six: Interview Tips.

Until then, take care.

Stephanie 

Alumni Spotlight: Amie DiCarlo

Full name: Amie DiCarlo

Program: Fashion Business

Grad Year: June 2011, With High Honours

Current Position: Entrepreneur

What is your favourite Seneca memory?

My favourite Seneca memory is when I came back in 2019 as an Alumni to speak to first year students about how to run your own fashion business.

If you could give one piece of advice to a student completing the same program as you, what would it be?

The one piece of advice I would give would be to pay attention to every detail of the program. The program is very focused and there is not one piece of information that is not relevant. When learning, try to put each piece of information into the context of a real-world scenario.

How has your career evolved?

My career has evolved from the “idea” of opening my own boutique to building a fashion empire that’s continuously growing. What started with a brick-and-mortar store has expanded into a business that incorporates fashion and styling to help women feel confident from the inside out. I want to stress that I could not have done it alone. I am grateful for my team of employees who put their best heeled foot forward every day. From this day forward, my business will continue to evolve and expand in the process. It is healthy and necessary to be open to change.

How did your Seneca program help you get to where you are now/your current career?

The Fashion Business program at Seneca was a keystone in my career development. It is such an incredibly hands-on program. Whatever I learned I was able to directly apply to my business.

Do you have any other thoughts or memories you would like to share?

I would like to make a point of saying how important it is to appreciate your professors. To this day, I am grateful that I can still keep in touch with the amazing professors with which I had the pleasure of learning during the course of my study at Seneca college. They have been my mentors and were always there when I reached out to them long after I graduated from the program. To me, that says a lot about a college. It shows how much the professors really care. 

Series Four: Job Search Tips

Photo of Kirsten Burkard at Bloor Street Entertains.

Job searching can sometimes feel overwhelming and intimidating.  Reviewing your self assessment plan can help you by giving you fresh confidence in your skills and keeping you focused on your career goals. 

In Series Four: Job Search Tips, I will share with you tips that helped me with my previous job searches. 

  1. Where to look? 

A number of online job search engines exist to help seekers find their dream jobs. Indeed.ca, for instance, is a popular choice for employers and job searchers alike as it allows the searcher to create an account profile, add job preference filters and post their resume online that is then searchable by employers and recruiters.  Many employers also post jobs on LinkedIn and by selecting certain options and filters through their account settings, users can opt to receive notifications for the latest job postings in their field of interest and apply directly. 

Another option is to use the services of a head hunter. A head hunter is a person hired to represent a company in a particular industry by finding and matching suitable candidates to available positions. There are a number of agencies that offer this service. When you sign up with one of these agencies, you will gain access to their online portal of job postings and descriptions to which you can then choose to apply.  Generally, the head hunter will read through your resume and cover letter and then meet with you for an interview. They will then decide if you meet the requirements of a particular job and whether you should be interviewed by the company offering the position. The head hunter will also reach out to your references on behalf of the employer. Head hunters are paid by the employer once a candidate is hired.  Job seekers should never be asked to pay the head hunter for their services.

It is also common for companies to post careers and new job openings on their websites. Take some time and make a list of the companies you would like to work for before getting started on your job search.

I highly recommend you stay in touch with your program coordinators and faculty.  They are often emailed directly from companies regarding available entry-level positions.  It helps to give your contact information to your coordinator before graduating so that you can be easily notified of new opportunities.  

2. Reviewing the job description

Carefully read through the job description to make sure you have the required work experience, education and skills before applying.  The job description should state the hard and soft skills as well as the number of years of work experience the company has deemed necessary to successfully perform the work they are offering. 

3. Applying for the job

You are now ready to apply for your dream job!  I recommend researching the company when writing your cover letter (refer back to Series Two: Cover Letter for tips!).  From your research, use a few examples of why you admire the company and explain why you would be a good fit for them and the best candidate for the job. Make sure to showcase your skills that are also listed in the job posting.  Needless to say, only mention skills in your cover letter that you actually possess! 

Remember to address the cover letter to the hiring manager.  I suggest calling the company to find out who that person would be. 

Make sure to tailor your resume to the specific job position you are applying for.  Remove any non-essential skills or job history that would be considered irrelevant to the current position.

4. Following up on the status of your application 

I suggest waiting two weeks before calling or writing to the hiring manager to follow up on your application. You want to give the hiring manager enough time to thoroughly review your cover letter and resume as they have also likely received applications from other interested candidates. When you are following up, be respectful and reaffirm your interest in the position.  You may want to briefly reiterate your skills and remember to thank that person for their time. 

Join me next week when I will be posting Series Five: Professional Social Media Accounts.

Until then, take care.

Stephanie 

Fashion Photoshoots from Home

Photo courtesy of Zara.

Fashion advertisements have always captivated audiences with their lavish destination photoshoots, over-the-top sets and seemingly limitless budgets.  However, with brands now having to adapt to constantly evolving COVID-19 restrictions, these extravagantly orchestrated photoshoots appear to have vanished.  Marketing budgets have been cut as many stores continue to remain closed and customers spend less.  The financial repercussions of COVID-19 on the fashion industry is becoming increasingly evident with many fearing the worst is yet to be seen.  Nevertheless, fashion brands such as Aritzia and Zara are persevering in their attempts to overcome the negative impact of COVID on marketing by photographing their models at home while simultaneously highlighting their newest product arrivals and staying relatable to customers who are also confined to their living spaces.

According to Refinery 29, Zara sent their latest collections to model’s homes so that they could be styled and photographed off-site and in accordance with social distancing guidelines.  With models living all over the world, the images were still beautifully diverse and well curated.  Aritzia also photographed their models at home for their digital campaign but took it one step further by announcing a call-to-action asking their customers to photograph themselves at home wearing Aritzia’s latest arrivals.  Customers and employees were asked to use the hashtag #ArtiziaAtHome when uploading their photos to Instagram. The response was amazing and also gave the audience an opportunity to see how other shoppers styled their purchases.

Historically, fashion has always been able to adjust and prevail in the face of social and economic uncertainty.   Evidently, this pandemic will be no different.

Reference:

Huber, Eliza. “Zara Models Shot The Latest Campaign In Their Own Homes.” Refinery29.com, Refinery 29, Apr 8, 2020. https://www.refinery29.com/en-us/2020/04/9669435/zara-new-arrivals-models-at-home-photoshoot. Accessed 3 June 2020.

Series Three: LinkedIn Tips

Professor Anna Cappuccitti at the Dex showroom with students in the Fashion Business and Fashion Business Management programs.

LinkedIn always seemed to me like this daunting monster of a platform. I confess that I had an account for about nine years before posting any professional content besides my profile photo and my name.

When I first created my LinkedIn account, I was concerned about posting any of my resume details because I was afraid that my employer at the time would stumble upon it and think (incorrectly) that I was actively looking for another job.  I did not fully understand all of the benefits of having an account and that there was more to it than just job searching. In Series Three: LinkedIn, I will share five tips for creating a strong LinkedIn account, whether you are looking for a job or you simply want to network with like-minded individuals in your field.

  1. Select the Appropriate Profile Photo

Including a professional profile photo is important as it allows your “connections” to put a face to your name and get a better sense of who you are.  Use a current, tightly cropped headshot of yourself in business attire.  You are dressing for success and you want your photo to make a professional first impression on potential employers and recruiters.  

2. List Your Core Skills

Whether you are a student or a member of the work-force, as long as you continue to learn, your list of hard skills will also grow and evolve.  For this reason, I recommend updating your skills list at least once a year so that your most current and developed skills are always adequately represented in your profile to potential employers and recruiters.   I suggest keeping your list to 3 to 5 core skills. You can then ask for further endorsement of these skills from your connections.

3. LinkedIn Feed

Your LinkedIn feed should highlight news, stories, and other information relevant to your field and give your connections the opportunity to comment and get involved with current industry topics that matter to you.  Sharing content in your feed allows your connections to see what interests you and can help set you apart from other profiles.  Look for news articles, case studies, and the latest research from reputable sources to share.

4. Commenting

Increase engagement through commenting on other people’s feeds and the news they share.  Write something thoughtful that relates to what others have posted, whether it be a congratulatory message to one of your connections for starting a new job or receiving a promotion, or commenting on a case study they have shared.  Make sure you are clear, concise, and keep the comments constructive.  I also suggest commenting on the feed of someone you admire professionally.  The most important part of engagement is to make meaningful connections with other people in your industry.

5. Follow Industry Leaders

Industry leaders are the thought leaders of your field of interest.  They are actively engaged in advancements within their industry and are recognized by others for how they contributed to its evolution.  These are well-connected, influential people with a substantial amount of industry experience and insight.  You can re-share relevant content these leaders have posted for your own connections to see.

Join me next week when I will be posting Series Four: Job Search Tips.

Until then, take care.

Stephanie 

Alumni Spotlight: Nicole Ralph

Photo credit: Nicole Ralph

Full name: Nicole Ralph

Program:  Esthetics & Spa Therapies

Grad Year: 2020

Current Position: Esthetician

What is your favourite Seneca memory?

My first time participating in the Seneca Open House.

If you could give one piece of advice to a student completing the same program as you, what would it be?

Ask for help when you need it. There isn’t one professor I’ve had whom I was afraid to ask for help about course material and/or career guidance. They all want to see you succeed in school and beyond.

How has your career evolved?

I’ve discovered what area of the industry I have a true passion for and I know exactly what career I want to work towards outside of the spa environment.  

How did your Seneca program help you get to where you are now/your current career?  

The different opportunities to participate in off/on campus events exposed me to different people/networking opportunities and allowed me to discuss my passion for skincare. Most importantly, the training and guidance I received from professors gave me the confidence to apply to many spas I initially thought were “out of my league”.

Do you have any other thoughts or memories you would like to share?

Whether you are a student right out of high school or a mature student like I was, I highly recommend volunteering to be part of the SMILE program. You get to meet and learn about so many different people.  Take advantage of the fitness center and the ice arena too. Both are great places to relieve any stress especially during midterms/finals!

Series Two: Cover Letter Tips

Image from Adobe Spark

A cover letter is an important complementary support document that should always accompany your resume when applying for employment.  It represents the very first impression you will make on a potential employer and should effectively and persuasively demonstrate who you are, your knowledge of the company you hope to work for and how your unique set of skills and accomplishments would make you the best fit for the role you are applying for.

In this post, I will be sharing five tips for creating the foundation of your cover letter that will be just as important as your resume. Cover letters should be revised and tailored to each new job you apply for.

  1. Formatting

Your cover letter should be only one page long. Be sure to use the same letter head, font and font size you used when creating your resume. The font should be simple and easy to read. Your cover letter should be about three to four paragraphs in length.

2. Address the appropriate person

Find out the name of the hiring manager so that you can address the correct person when writing your cover letter. This will show that you have done your research and set you apart from other applicants.  Try looking for this information on the company website or directory, if there is one, or call up the company and ask for the name of the hiring manager.

3. Do your research

When writing your cover letter, be sure to research the company you are applying to work for. Look up the company online and follow their social media platforms. This can provide you with some additional information about the company that you might not have been able to get from simply looking at the job posting. Include in your letter why you want to work for the company and reference your research. If you don’t know anything about the company, it will be difficult to convince an employer why you want to work for them and why they should hire you.

4. Your experience

In this section of your cover letter, you will explain why your education, work experience, and volunteer work make you a strong candidate for the position. Here, you can mention your hard and soft skills. For example, I would advise highlighting your experience with video conferencing and working virtually with supervisors and team members. During these unprecedented times, I am sure you have gained a wealth of knowledge in these areas from either working or studying from home.  These new skills will speak to your ability to be flexible and adapt to new and challenging work environments.

5. Editing

Your cover letter should be edited by a friend or mentor with strong proof-reading skills. I recommend using the same proof-reader that edited your resume. They will be able to refer back to your resume and make educated, objective suggestions regarding use of specific skills or experience you might have failed to mention in your cover letter.

Join me next week when I will be posting Series Three: LinkedIn.

Until then, take care.

Stephanie 

International Fashion Weeks Going Virtual

In March 2020, Shanghai Fashion Week presented the world’s first completely virtual fashion week.  The show was hosted by Tmall, a platform under the Alibaba Group umbrella.  Amid newly established social restrictions all over the globe due to growing concerns over COVID-19, the fashion industry had to adapt quickly in order to find new and innovative ways of presenting their latest collections.  This digital trend quickly caught fire and by April 2020, Moscow Fashion Week had also presented collections online with other nations following suit shortly thereafter.  

Fashion Designer: David Ezomoh of Zalahari, Model: Aaron McQuaid

The British Fashion Council (CNMI) has now announced that London Fashion Week will combine their men’s and women’s fashion shows online.  The virtual fashion show will be non-gendered and showcased in June 2020.

Following London Fashion Week, France’s Fédération de la Haute Couture et de la Mode and Italy’s Camera Nazionale della Moda Italiana will also present digital fashion weeks.  Paris Fashion Week will showcase haute couture collections online from July 6 to 8, 2020.  Milan Fashion Week will be presented from July 14 to 17, 2020. To watch the “Milano Digital Fashion Week – July Issue”, visit camerammoda.it website and follow along on their social media platforms.  Videos and interviews with designers will be published online in addition to the digital collections.

Well before the pandemic, Helsinki Fashion Week had already announced that they would be going digital in July and partnering with tech company, Normative. The choice was initially made to avoid the impact of fashion week on the environment due to travel. The virtual shows are scheduled to run from July 27 to August 1, 2020.

Although COVID-19 restrictions served as the initial catalyst for the majority of transitions to digital fashion weeks around the world in 2020, it could be said that a latent “new norm” has been created.  This opened up a dialogue between the typical gender-based division of fashion week collections and more inclusive, non gender based fashion events.   A digital show can also generate a larger, more diverse audience as it includes individuals who, in the past, may not have had the ability to physically view the collections in real-time.

References

Bougro, Par Augustin. “How Will Fashion Houses Present Their Collections After the Confinement.” Vogue, 29 May. 2020, https://www.vogue.fr/fashion/article/fashion-houses-collections-after-covid-19-confinement-digital-online-platforms-fashion-week. Accessed 29 May 2020.

Chou, Christine. “What Shanghai’s First Digital Fashion Week Meant For Brands and Designers.” Alizila, 6 Apr. 2020, https://www.alizila.com/what-shanghais-first-digital-fashion-week-meant-for-brands-and-designers/#:~:text=Due%20to%20the%20Covid%2D19,Alibaba%20Group’s%20e%2Dcommerce%20platform. Accessed 27 May 2020.

Marriott, Hannah. “Fashion Meets Fortnite: 3D Clothes and Digital Catwalks.” The Guardian, 10 Apr. 2020, https://www.theguardian.com/fashion/2020/apr/10/fashion-meets-fortnite-rise-of-3d-clothes-digital-catwalks.  Accessed 29 May 2020.

Series One: Resume Writing Tips

I can’t tell you how many different resumes I have written and updated throughout my working life.  My skills, education, and experience are fluid and ever-evolving such that I am constantly having to make updates and revisions in order to keep my professional profile as current as possible. 

There are a number of great online resources that provide tips on resume writing.  If you don’t already have a resume and are worried about proper formatting or if you just want to update an existing resume, some of these sites also offer free downloadable templates you can use as a guide.

The five tips outlined below should set the foundation of your initial, basic resume.  Use this as a template and add or subtract from the details you share based on the job you are applying for. 

Fashion Business/Fashion Business Management students at the Dex showroom with Coordinator Anna Cappuccitti.
  1. Create a basic resume 

A basic resume is your foundation piece to build upon once you begin applying for jobs.  This should include clear contact information so that you can be easily reached by potential employers.  I would suggest creating a professional email address that consists of some combination of your first and last name (eg. john.doe@hotmail.com, not sweetiepie1294@hotmail.com) and include your preferred phone number (likely your mobile number).  

Make a note to set up a professional voicemail message that states your name and a brief message for your callers.  This is the first time the hiring manager will hear your voice, so you will want it to sound pleasant, calm and clear.  I suggest preparing your voicemail greeting by writing out a brief script of what you want to say before recording to avoid forgetting important information and having to re-record multiple times.

Your basic resume should also include your hard and soft skills (see last week’s post on self-assessment), your job history and education in chronological order, starting from most recent.

2. Use easy-to-read font

I suggest using Arial font in size 12pt. If you absolutely have to, you can go as small as 10.5pt, but no smaller. Make sure your font is clean, simple, and most importantly, easy to read. I would stay away from creative font styles unless you are aware of the company culture and confident it would be acceptable.   Otherwise, keep it simple and stick to Arial.

3. Proof read and edit your resume

The biggest distractions for employers reading resumes are spelling and grammar mistakes.  A hiring manager is not likely to continue reading a resume that contains typos and other errors.  They are looking for your ability to communicate strongly and effectively as this is a skill needed for most jobs.  Always make sure to re-read your resume with a critical eye.  I always ask a friend with impeccable editing skills to read my resume and cover letters before sending to any prospective employers. 

4. Resume length

Keep your resume 1-2 pages in length.  Some hiring managers receive hundreds of resumes for a single job and if your resume is too long, it may get dismissed as too convoluted or time-consuming to read thoroughly.  You need to sufficiently showcase your skills, education, achievements, and current and previous work experience that are relevant to the job posting requirements in a way that is clear, concise and avoids confusing or unnecessary jargon.

Note: Once you begin applying directly to job postings, you should customize your resume and cover letter to each application.  I suggest saving the job posting along with your custom resume and cover letter in a folder for safe keeping.  It can take weeks or even months to receive a response from a potential employer and you will want to be able to reference and refamiliarize yourself with the posting and files you originally sent to the hiring manager in the event they reach out to you. 

5. Highlight your achievements

This is your time to shine.  List all of your achievements!  Give yourself credit for all the hard work you have done to get where you are today.  Now is not the time to be humble.  In fact, I encourage you to boast.  Whether you’ve been recognized for academic excellence, volunteering or extracurricular activities, acknowledgement of your dedication and achievements is an indication to a hiring manager that you are a motivated individual who works hard and can rise to any occasion.

Join me next week when I will be posting Series Two: Cover Letter Tips.

Until then, take care.

Stephanie 

Introduction to the 8-part Series – Personal Assessment

The objective of this 8-part series is to provide you with some key steps that you can take to help you create and establish your profile as a professional in your field and start your career by finding a job. Over the next 8 weeks, I will be sharing tips on various career-building topics ranging from creating a strong cover letter, resume and LinkedIn profile, to navigating job searches, preparing for and following up an interview, building professional social media accounts, networking and building engagement in your industry.

Personal Assessment

Personal assessment is an important first step you need to take before you even begin writing your resume. This is the time to consider which career path you would like to take within your designated field. It also gives you a better idea of the types of workplace environments that might suit you.

Let’s get started!

Clear your mind and reflect on what area of study, within your college program, you enjoyed most or in which you performed best.  If this can be narrowed down to a specific course, what was the focus of that course?  If you worked with an industry partner while studying, what did you do that brought you the most satisfaction? 

After you have done this, also ask yourself which courses, if any, you had some difficulty with and why?  Answering this question will allow you to identify any weaknesses within your acquired skill set and reflect on how to improve upon them.

Begin Brainstorming

I want you to begin brainstorming your skill set and reflect on times you were recognized for your achievements, values, and interests.

There are two kinds of skill sets: hard skills and soft skills.

Hard skills are knowledge and expertise you have gained through your education and any additional forms of technical training. These skills are measurable.

Soft skills are skills that you have gained through life experience, such as the way in which you communicate; your interpersonal skills. These skills are often transferable to many different careers. 

Recognition/Awards

What awards or special recognition have you received?

Why were those awards given to you?

How did your hard and soft skills help you to achieve this recognition?

Values

Values are important to your career because they help describe the type of person you are.  They can be a key indicator of behaviour and how you might respond to different situations in the workplace.  For example, if you value trust, you are likely someone that would be able to keep information confidential.

Describe your character.  What type of personality do you have?

What are your values?

Are you a “people person”?

What type of attitude do you have? For example, do you typically look at things in a positive way, a negative way etc?  Are you typically an optimist or a pessimist? 

How do you react in stressful or challenging situations?

Interests

Interests are made up of anything and everything you enjoy doing or want to learn about.  Interests can be broad, such as having a general interest in reading or music, or they can be more developed hobbies such as knitting or painting. Identifying what your interests are also has the added benefit of helping you figure out what you are not interested in.  Narrowing down your interests will help you decide what to focus on and develop going forward.

Your task is to review the questions above and answer them. Having a better understanding of who you are and what you enjoy are crucial to your job search.

Join me next week when I will be posting Series One: Resume Tips.

Until then, take care.

Stephanie