T-1 Week until or Event Management, Event and Exhibit Design students assist with the setup and decor for Bloor Street Entertains, Canada’s largest and only fundraising gala in support of HIV/AIDS research.
This annual event is organized by the Canadian Foundation for AIDS Research (CANFAR). The goal of Bloor Street Entertains is to deliver a world-class event, which raises funds and awareness for this important cause and to ultimately reduce the number of new HIV infections in the country. The support of guests, sponsors, and partners at Bloor Street Entertains is the driving force that allows CANFAR to continue moving forward in its mission to end the HIV epidemic in Canada. Last year, the School of Fashion and School of Media students supported CANFAR’s 23rd Bloor Street Entertains by transforming Bloor-Yorkville’s storefronts into luxury dining spaces.
Event Management students designed the dinner decor at storefronts including Brooks Brothers, Harry Rosen (pictured above), Liss Gallery, Lumas Gallery, Rimowa and William Ashley, while Public Relations – Corporate Communications students supported with public relations and social media efforts. Visual Merchandising students also participated by setting up the luxury silent auction.
Seneca students and faculty have worked on Bloor Street Entertains for more than 11 years. The annual event raises between $500,000 and $1 million annually for CANFAR, the Canadian Foundation for AIDS Research. Stay tunned for photos/coverage on the 2019 event!
On Thursday, October 3rd, The School of Fashion hosted our annual Career Networking event with industry-leading companies! Thank you to our long list of exhibiting companies, including Hudson’s Bay Company, Nordstrom, Footlocker, SEPHORA, Shoppers Drug Mart, Sanctuary Day Spas , TJX The Ten Spot, and Elmwood Spa. The event was open to all our #SenecaFashion students who spent the afternoon engaging with company representatives and handing out their business cards and resumes to prospective employers. We are #SenecaProud of our career ready students!
On Monday, June 7th, at the Event Management ILEA Toronto Gala, John McBride, Professor and Program Coordinator of the Event Management – Event and Exhibit Design program was awarded the Leslee Bell Lifetime Achievement Award for his contributions to the event industry.
Leslee Bell is an icon and pioneer in the event industry within Canada. She started Decor and More from her basement and grew it into the most awarded event design company in the nation. The Leslee Bell Lifetime Achievement Award honours the lifetime achievement of an ILEA Toronto member who has demonstrated a commitment to the chapter, the city, and the industry commensurate with Leslee Bell’s level of dedication, passion, and influence.
The event was held at Ripley’s Aquarium of Canada. below is a photo of John holding the award in the shark tank. Congratulations, John!
The event, which saw collaboration from four academic programs and seven industry partners, drew more than 200 industry professionals from across Canada to the new Centre for Innovation, Technology, and Entrepreneurship (CITE) at Newnham Campus on March 27.
“The involvement of the other academic areas elevated the sophistication of the event. It was the best turnout we’ve ever had,” MacBride said. “It takes all of us to pull off an event like this and our industry partners helped put it on the national stage.”
“We were asked to provide background entertainment, but the event provided incredible potentials for the students,” said Professor John Switzer, Program Co-ordinator, Independent Music Production. “They were excited by how official the event was and by the positive response from professional event planners who approached them for future opportunities.”
Behind the scenes, about 20 students from the Event & Media Production program handled technical production, content development and event planning for Inspired Spaces, everything from lighting to audio and video systems.
“We were there to up the game, so to speak, and to provide a better user experience,” said Professor Tim Abbott, Program Coordinator, Event & Media Production.
In turn, Abbott said the students benefited from cross-disciplinary experiential learning that is crucial to their work.
“Something always goes wrong at events, and the better prepared you are, the more you are able to calmly react,” he said. “It’s not real until the audience is there and people only know we are there if something goes wrong.”
While this year’s Inspired Spaces handed out top three awards to Sakina Li (gold), Riley Wilson (silver) and Han Vo (bronze), the event was a win for all.
Brendan Pilgrim, who made up his mind to come to Seneca after watching Inspired Spaces on YouTube three years ago, received two jobs from industry professionals who attended the event.
“I met with three décor houses and they all gave me great feedback about my unique taste and storytelling,” he said. “Now I’m booked!”
From setting up and booking catering to inspecting rental delivery and tearing everything down after the event, Pilgrim said the hands-on approach of working with other students and industry partners exposed him to the life of an event designer and planner.
“It’s not just the creative aspect, it’s also business planning,” Pilgrim said. “It’s a true reality of what the event industry is all about.”
Tonight our Event Management, Event and Exhibit Design students assist with the setup and decor for Bloor Street Entertains, Canada’s largest and only fundraising gala in support of HIV/AIDS research. This annual event is organized by the Canadian Foundation for AIDS Research (CANFAR). The goal of Bloor Street Entertains is to deliver a world-class event, which raises funds and awareness for this important cause and to ultimately reduce the number of new HIV infections in the country. The support of guests, sponsors, and partners at Bloor Street Entertains is the driving force that allows CANFAR to continue moving forward in its mission to end the HIV epidemic in Canada. These are a few shots of our students setting up for last years event 🎉 #BSE2018 #BloorStreetEntertains #EndHIV #eventandexhibitdesign
Seneca’s Event Management, Event and Exhibit Design students learned how challenging an event installation can be. Working under the creative direction of Professor Marta Urbanowicz (with support from Professor John MacBride), the students assisted with the installation of the Lapis Ball, the annual fundraiser for the Aga Khan Museum.
The event took place on one of the most temperamental weather days of the year. Students and staff endured searing heat in a clear vinyl tent, followed by gale-strength winds and torrential rain.
“This one was of the most difficult installations we have worked on in a very long time,” says John MacBride, “It taught students how challenging outdoor events can be. Students had the opportunity to see tents and rigging installed, along with furniture load-ins and catering setup. All of this was managed following proper safety protocols despite the horrific weather conditions.”
This is the second year that Seneca Event students have worked on the gala.