Fashion Business Management Students Impress Industry Judges with Innovative Marketing Strategy at FIELD 2019

Congratulations to the winning team of the 2019 FIELD Project! Thank you to our client and sponsor RW&Co., a division of Reitmans Canada for their involvement and generous support.

FIELD (Fashion Industry Educational Exchange and Leadership Development)

Each year, graduating students from Seneca’s Fashion Business Management Advanced diploma program partner with a client in the fashion industry to assist with a real-life business opportunity. FIELD is a capstone project where students work in teams to apply their knowledge gained in their 3 years to develop creative solutions for the ‘client’ and present their strategy at to a panel of judges at an industry event. A winning team is selected. We are #SenecaProud of all of our students! #SenecaFashion #FashionBusinessManagement

_N2A8476The winning team with RW & Co. leadership team (left-right) Lora Tisi, Ninoshka D’Souza, Natalie Chung, Marina Borges de Souza, Christina Masschelein, Jean-François Fortin, 

_N2A8486The winning team with certificates (left-right): Christina Masschelein, Ninoshka D’Souza, Natalie Chung, Marina Borges de Souza

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Judges (left-right): Alain Lessard (RW&CO.), Renee Tulk (Reprise Digital), Jean-François Fortin (RW&CO.), Kristy Laing (Saks Off Fifth), Marina Strauss (Globe and Mail)
FIELD Group Photo
FIELD Group Team Photo – our 18/19 third-year Fashion Business Management Class

 

 

Alumni Spotlight: Sadie Jonker

21686138_1472730009447136_7309290509414707708_nFull name: Sadie Jonker

 

Program: Fashion Business Management

 

Grad Year: 2016

 

Current Position: Brand Coordinator, Town Shoes

 

What is your favourite Seneca memory?

FIELD night is by far my favourite memory from my 3 years at Seneca. It was so satisfying to see how 3-years worth of knowledge and 1 full year’s worth of work came together in my group’s final project. Being announced as the FIELD winning team provided a sense of accomplishment I won’t ever forget!

If you could give one piece of advice to a student completing the same program as you, what would it be?

Work your butt off! In class, during your internship, at your part-time retail job… No matter what you’re doing, do your best work. If you are passionate about what you do and work really hard, it won’t go unnoticed in the workplace.

How has your career evolved?

I’m continuously learning about marketing and the retail industry. With the more experience I get and the more that I learn, I feel more confident in myself and my creative ideas.  The company I work for is always willing to try new things and take risks with some of their marketing approaches- it only evolves me more as a marketing professional.

How did your Seneca program help you get to where you are now/your current career?

The Fashion Business Management program taught me about many different aspects of the fashion industry and how they work together. I had a thorough understanding of buying, product development, and store operations all of which has benefited me in the workplace. The Boutique and the FIELD project were both fantastic real-world experience that I spoke a lot about during my first interview after graduation.

Do you have any other thoughts or memories you would like to share?

The Fashion Business Management program and professors are absolutely amazing. I can connect so many tasks in my day-to-day work to projects I completed at Seneca. I am so thankful for the professors I had, I’m lucky to keep in touch with them for advice and guidance as I advance through my career.

 

Alumni Spotlight: Jenna Strano

 

JS

Full name:  Jenna Strano

 

Program: Fashion Business Management

 

Grad Year: 2018

 

Current Position: Undergraduate Student, Fashion Marketing and Retail Design at the University of South Wales

 

What is your favourite Seneca memory?

My favourite Seneca memory is when I realized that I had chosen the right program for myself, and that made me feel confident in my future after graduation. A big part of realizing I had chosen the right program came down to my second year of studies. My most fond memories of the second year are the teamwork assignments that helped me grow as a person, studying with my friends and realizing that I’m not the only one struggling and lastly still being able to have fun even when it feels like your drowning in school and work.

What was your favourite campus hang out spot?

My favourite campus hang out spots were the booths near Starbucks because they were comfortable, quiet and most importantly you could get in line for your coffee first.

If you could give one piece of advice to a student completing the same degree as you, what would it be?

My advice would be to always remain positive and don’t forget to have fun. You won’t always love each class you’re taking but it is teaching you something valuable and there will be classes that you excel at and absolutely love!

How has your career evolved?

I am about to begin the Fashion Marketing and Retail Design course (Year 3) at the University of South Wales. This is an opportunity that was presented to me by a fellow classmate, and it’s something I never considered. I was eager to start my career, but I realized I wanted to learn more about the marketing side of the fashion industry and I’m keen that the program is in Cardiff, Wales.

How did your Seneca, Fashion Business Management diploma help you get to where you are now/your current career?

Without my advanced diploma from Seneca, I would not be able to study at the University of South Wales, because the credits that I took at Seneca transferred over to the university and now I am fortunate enough to jump right into the third year and get my BA, after one more year of studying fashion.

Do you have any other thoughts or memories you would like to share?

Without the help of my many caring professors, I would not have had the confidence or dedication to be studying in Wales and I would like to thank all of them for always making me feel welcome to share and ask anything. My positivity in the program and the courses comes from the very dedicated professors and I am so glad I chose Seneca as the school to start my studies.

CREA Charette

On October 1st, eight students from Fashion Business and Fashion Business Management took part in the second annual CREA (Canadian Retail Education Association) Charette at Ryerson University. The Charrette is an intensive, interdisciplinary team learning experience. CREA works with retail industry partners to identify a “real life” problem scenario, which will be revealed to teams on day one before collaborating to design a solution within a specified time limit. This year’s charrette client was Beauleigh Retail Leasing Consultants Inc. who brought forward the challenge of Retail Revitalization at Toronto’s Union Station. Teams were tasked with developing a retail concept for a 680 square foot unit for the Front Street Promenade in Toronto’s Union Station. The requirements of the retail idea needed to be original to the city of Toronto, and unique, authentic, fresh, and trendy to animate the retail space at the historic Union Station. The competition featured students from Fanshawe, Ryerson, Humber, Seneca, and George Brown. Earthly Ink was the winning concept, followed by the idea for Maple Bar. Congratulations to all the students for their participation!

 

Alumni Spotlight: Nicole Birch

Nicole Birch_Studio Eleven imageFull name: Nicole Birch

Program: Fashion Business Management

Grad Year: 2009

Current Position: Store Owner – Studio Eleven in Orillia

What is your favourite Seneca memory?

One of my favourite memories from Seneca would be running the Seneca boutique with my classmates. I found it so fun, very hands-on, this class gave each individual different responsibility. I also always hoped to own my own store so I enjoyed this very much!

If you could give one piece of advice to a student completing the same program as you, what would it be?

To be patient when it comes to finding a position after you’ve finished the program. The retail industry can be tough, but amazing! You will always have to start off small in an entry-level position, but do everything you can to gain any experience.

How has your career evolved?

After I graduated from Seneca, I started working in the buying industry first as an assistant then as a buyer. I have worked for a few different major retailers like Zellers, Joe Fresh and Jones of New York.

After a company closure, I re-evaluated what I wanted to do next which was owning a clothing store.  One thing that really attracted me to the Fashion Business Management program is the entrepreneurial aspect along with fashion. Since April 2017 I have been a store owner!

How did your Seneca program help you get to where you are now/your current career?

This program has helped me immensely! I knew from day one I was going to be in the retail industry if it was either in a head office or on my own. This program has shown & helped with everything from buying, visual merchandising, entrepreneurship to business plans.

 

Faculty Spotlight: Lorrisa Dilay

Full name: Lorrisa Dilay4R8A2088

Education: Master of Business Administration, Schulich School of Business, York University, Bachelor of Applied Arts- Retail Management- School of Fashion, Ryerson University, and a Certificate in E-commerce Business Management from the University of Toronto

Current Position: Full-time Professor in the School of Fashion

Bio: Lorrisa is an energetic and accomplished educator with over 14 years experience developing, preparing and delivering courses in retail merchandising, fashion retailing, and marketing in an effective and engaging learning environment. Over 24 years of fashion retail industry leadership experience with a focus on merchandise management and product development. Exceptional organizational skills and ability to manage complex projects and coordinate activities under tight timelines. Superior interpersonal and communication skills. Known for relationship development, team collaboration, and networking. Strength in merchandise financial planning, assortment building, data analysis, process implementation, and resource management.

What advice do you have for students in your program?

Take advantage of your time in the program at Seneca by engaging with your peers and professors and ask lots of questions about the industry. Your professors have unique and valuable industry knowledge and insights; many have worked in the industry for many years and have tons of information and stories to share. This is your time to practice, experiment with ideas, and take risks!

What do you enjoy most about teaching?

My favourite part of teaching is engaging with the students. I enjoy creating lessons where students are actively engaged in the course topics through individual and group activities. Building relationships with students are really important to me. I am genuinely interested in their success at school and in their future careers in the fashion business industry. I strive to provide students with practical, hands-on industry knowledge to prepare them for a successful career path.

What is your teaching style/philosophy?

My teaching philosophy is centered on delivering students a rich, dynamic learning environment, focused on an active learning approach. Through various assignments, projects, in-class or online activities and assessments, students evaluate and solve problems, provide recommendations, develop practical industry-related skills, and develop a professional business acumen for their future career.

Would you like to tell us about an innovative teaching method that you are using or have used in your class?

I have used the case study method to learning in many of my classes. While it is not a new teaching method, I have found it to be very effective for creating an environment where students can engage with each other, have open dialogue and discussion, and develop interesting and creative solutions to problems. My role in the case method process is to facilitate discussion amongst students in the classroom. There is not one right answer in this approach to teaching and learning; it is a process of discovering viable alternatives, recommendations, and action plans in an active learning setting.

If so, what inspired you to include these teaching methods in your classes?

I was inspired to use the case method to learning through my own experience as a student while completing my MBA. I modified the method to a “mini-case” format and created a simple case study framework that students at any level could use to successfully complete a case study.

How long have you been teaching at Seneca? I started at Seneca in the Fall of 2017 as a part-time Professor teaching Retail Marketing to first-year students. In January of 2018, I became a full-time professor in the Fashion Business/ Fashion
Business Management programs.

Note: I began teaching part-time at Ryerson Ted Rogers School of Retail Management fourteen years ago while working full-time in the fashion retail industry. I taught a variety of courses including a third-year retail buying and planning course, which I taught in the classroom and well as online in the distance education program.

Do you have any other thoughts or memories you would like to share?

My energy in the classroom and my passion for teaching comes from my students and their drive for learning and desire to excel in their academic and future career in the fashion industry. I’m excited to share my knowledge and fashion business experiences with them!

An energetic and accomplished educator with over 14 years of experience in developing, preparing and delivering courses in retail merchandising, fashion retailing, and marketing in an effective and engaging learning environment. Over 24 years of fashion retail industry leadership experience with a focus on merchandise management and product development. Exceptional organizational skills and ability to manage complex projects and coordinate activities under tight timelines. Superior interpersonal and communication skills. Known for relationship development, team collaboration, and networking. Strength in merchandise financial planning, assortment building, data analysis, process implementation, and resource management.