This year the School of Fashion proudly celebrates 10 years of FIELD and offering our students valuable experiential learning and networking opportunities.
FIELD (Fashion Industry Educational Exchange and Leadership Development) is a unique collaboration between the fashion industry and graduating students of Seneca’s Fashion Business Management Advanced Diploma program.
Each year, student teams partner with a fashion industry client who challenges them to assist with a real-life business opportunity.
Student teams apply their knowledge gained in their final year of study to develop strategic and creative solutions for the ‘client’. They present a summary of their findings to the industry partner and a panel of industry judges at the FIELD gala event and a winning team is chosen.
Now in its tenth year, FIELD offers an experiential learning and networking opportunity for students. For the industry partner, it’s a chance to give back to the community, work with emerging professionals in the field, and potentially gain insight into their own operation.
“I highly recommend like-minded brand stakeholders to consider partnering with the Seneca Field program as I am confident it will prove to be a positive disrupter, capable of elevating the passions and energies of everyone involved.” Robin J. Yates, VP, Nobis Inc. FIELD Partner, 2018.
“I left (the FIELD event) inspired and in awe of these amazing students! Their presentations were first class; professional, succinct and articulate. On behalf of all of us at Walmart, thank you for allowing us to be part of this amazing program — it was an honour!” Marlise Wilson Senior Director Merchandising, Apparel Kids & Family Basics Walmart Canada FIELD Partner, 2017.
“Seneca’s 2015/2016 Fashion Business Management students have proven to be an incredibly talented, passionate, and ambitious group of our industry’s future leaders.” Kathy Cheng Founder & President Redwood Classics FIELD Partner, 2016
“The students repeatedly presented themselves as keen individuals with focused minds and ambitious intention. It was an impressive and creative experience.” Franco Mirabelli President & Creative Director Franco Mirabelli Design Inc. FIELD Partner, 2015
“Their… innovative ideas, fresh perspectives and collaborative efforts contributed to an overall experience that is unparalleled.” Krista Love Vice-President, Women’s Wear Sales Haggar Canada Co. FIELD Partner, 2014
Thank you to our FIELD industry partners for 10 years of student support and educational excellence.
Seneca Fashion 3rd-year fashion students embark on their 2019-2020 capstone project journey.
Each year, graduating students from Seneca’s Fashion Business Management (FBM) Advanced diploma program partner with a client in the fashion industry to assist with a real-life business opportunity. FIELD short for Fashion Industry Educational Exchange and Leadership Development is a capstone project. During the FIELD year, students work in teams to apply knowledge gained to develop creative solutions for the ‘client’ and present their strategy to a panel of judges at a year-end industry event. We are overjoyed to announce that our 2019/2020 FIELD client is Urban Planet, a brand under the iconic YM Inc. family.
The Challenge? Sustainability.
Sustainability is the new frontier in fast fashion, too much clothing winds up in landfills every year, and the environmental cost related to this industry must be addressed. Urban Planet would like to develop a robust sustainability initiative addressing materials selection, manufacturing, post-consumer waste, and packaging. How can Urban Planet adopt better manufacturing practices while engaging more with their customer, successfully converting the initiative into the adoption of additional sales and customer loyalty?
“We are very excited to be the 2020 Field Project Industry Partner and contribute to such an amazing educational program. When Anna and Lorrisa presented the opportunity to be the industry partner, we jumped at the opportunity. YM values the contribution of fresh minds and believes in giving young people a leg up in the industry. The most important part of our successful evolutionare the people we work with. It’s the teams of talented individuals that collaborate and inspire each other to push hard and do more to impress our customer.
Our industry is facing a significant cycle of change, sustainable manufacturing practices are at the forefront of retail conversations and initiatives. We believe that great fashion doesn’t have to come at the cost of the environment and are committed to improving our processes to ensure we make better choices in our future production and logistics. Concern for the sustainability of the environment must be top of mind as we drive our strategies forward.
Retailers must act as a bridge between manufacturers and consumers, demanding change from our suppliers and encouraging new consumer behavior as well. Great insights and fresh new approaches for the end to end sustainable retail cycle is our challenge to the 2020 graduating class of Fashion Business Management. We believe that this generation is more engagedthan ever before with environmental responsibility and know they will truly impress us with their innovative and forward-thinking retail strategies“ – Maria Mayer, VP of Merchandisingat YM INC.
This year, five groups of student teams will develop a capsule collection and marketing plan that researches the Canadian women’s apparel market. Their solution will focus on sustainable sourcing, production, and omnichannel selling practices and should define a clear competitive advantage and a diverse channel/assortment and branding strategy.
“Third year in FBM has been great so far. FIELD has been accelerating quickly from week one as we are tacking our FIELD concept to present it to our client, Urban Planet for feedback. I am excited and anxious for the final presentation at the end, knowing it could lead to some open doors (potential employers), post-grad Seneca.” – Yonas Kbede, FBM Student
Students embarked on their FIELD journey on September 12, 2019, with a visit to Urban Planet at Fairview mall. Here, they received a private tour and presentation on the brand’s visual and merchandising strategy followed by presentations from senior management, question and answer period, and a group networking lunch at Seneca College.
“The FIELD project gives our 3rd-year FBM students an opportunity to tackle a real-life business case with mentoring from the industry client and faculty. It’s a privilege to work industry leaders like Maria and members of the Urban Planet team (at YM Inc.) who embrace the value of our FIELD program and its outcomes. The skills students learn and apply throughout the 8-month duration of the project sets our graduates apart from other fashion business graduates in the GTA.”– Lorrisa Dilay, FBM Professor at Seneca College
About Urban Planet:
Unique in size and concept, Urban Planet is one of the fastest-growing fashion brands in Canada, with more than 100 locations across the country and an online store at www.urban-planet.com. Catering to a broad core demographic of young men & women aged 16 to 24, our customers are part of a generation constantly looking for that next best thing.
With a focus on the latest fashion, footwear & accessory trends, our customers can be confident in knowing they’ll stay one step ahead of that ever-changing curve, and with our everyday amazing prices everyone can always afford to look their best. As we continue to expand our brand, our retail philosophy will continue to stay the same: shopping should be fun and great fashion should be accessible to everyone.
About Seneca Fashion:
Seneca Fashion combines innovation with the world of business, beauty, and design. Our programs in fashion and esthetics challenge you to connect your creativity with professional skills to help you succeed in the industry.
Through field placements, competitions, and Seneca’s Fashion Resource Centre – a collection of Canadian–worn garments and accessories, you’ll experience the industry, build connections, and develop a career. To learn more about Seneca’s exclusive Fashion Resource Centre visit www.fashionresourcecentre.com