Bloor Street Entertains, 2018 Highlights

T-1 Week until or Event Management, Event and Exhibit Design students assist with the setup and decor for Bloor Street Entertains, Canada’s largest and only fundraising gala in support of HIV/AIDS research.

This annual event is organized by the Canadian Foundation for AIDS Research (CANFAR). The goal of Bloor Street Entertains is to deliver a world-class event, which raises funds and awareness for this important cause and to ultimately reduce the number of new HIV infections in the country. The support of guests, sponsors, and partners at Bloor Street Entertains is the driving force that allows CANFAR to continue moving forward in its mission to end the HIV epidemic in Canada. Last year, the School of Fashion and School of Media students supported CANFAR’s 23rd Bloor Street Entertains by transforming Bloor-Yorkville’s storefronts into luxury dining spaces.

Event Management students designed the dinner decor at storefronts including Brooks Brothers, Harry Rosen (pictured above), Liss Gallery, Lumas Gallery, Rimowa and William Ashley, while Public Relations – Corporate Communications students supported with public relations and social media efforts. Visual Merchandising students also participated by setting up the luxury silent auction.

Seneca students and faculty have worked on Bloor Street Entertains for more than 11 years. The annual event raises between $500,000 and $1 million annually for CANFAR, the Canadian Foundation for AIDS Research. Stay tunned for photos/coverage on the 2019 event!